The Anatomy of Enterprise Mobility Management

Timothy C. Colwell Timothy C. Colwell
SVP, Efficiency First® Adoption


AOTMP defines Enterprise Mobility Management (EMM) as the comprehensive set of enterprise-wide mobility related people, processes, policies, vendors and technologies involved in managing the lifecycle of all mobile devices, M2M and IoT connected endpoints, services and applications.  While the scope of EMM is broad, the objective is precise – manage mobility efficiently and effectively.  The challenge with meeting the objective is keeping up with the pace of change; technology, endpoints, applications and users change frequently, making peak efficiency and effectiveness moving targets.

Supporting enterprises in EMM are a host of vendors that each offer a set of solutions supporting enterprises.  To understand the EMM vendor landscape, let’s identify the scope of software vendors.  Software vendors address application, content, device, expense, identity and unified endpoint management activities.  The activities are represented by the acronyms: MAM, MCM, MDM, MEM, MIM, UEM, respectively.  Software may address one or more of these management attributes.

Next, consider services vendors offering full or partial MMS (Managed Mobility Service).  Services vendors address audit, optimization, invoice processing, inventory, dispute resolution/exception management, EMM software administration, help desk, procurement, fulfillment (device kitting/logistics), and IT asset disposition (ITAD).

EMM vendors may offer software and services solutions in a variety of configurations, so understanding the role each vendor plays in covering the scope off EMM activities is important as vendors are evaluated against specific business requirements.


Timothy C. Colwell is a telecom management industry thought leader exploring the impact of technology as a business accelerator and social capital enabler.