digital age

IoT in a Digital Age

In my last blog I spoke about Artificial Intelligence (AI) in the digital age, but IoT can’t be ignored.

Why IoT?

As we see the world overwhelmed with digital aspects and surrounded by virtual connections, IoT’s role needs to be understood. Otherwise, organizations can’t move into the future.

As companies implement massive IoT initiatives, we can already start to see the outcome of their efforts.

In the earliest cases of IoT, this technology improved internal business processes. However, now companies want to focus IoT on external customer experience benefits instead.

So, what’s changed in the world of IoT? The major shift taking place is in the benefits these data-driven technologies deliver. Today’s IoT devices are better at communicating data, enhancing customer relationships, and making processes more efficient than ever before.

How IoT Drives the Digital Age

In retail, IoT creates opportunities to evolve customer interactions and enhance shopper satisfaction. Innovations like smart shelves, self-scan kiosks, and real-time tracking are a few IoT-driven improvements we’ll see everywhere soon.

But that’s not the only industry using IoT to drive its digital transformation projects. Many energy and utility companies are innovating with IoT to increase efficiency and apply real-time data to customer experiences.

In fact, I’ve already seen my own provider change its traditional meters to smart meters. These devices let homeowners see energy usage in real-time by simply logging into an online account.

IoT creates digital age opportunities for any industry that places a premium on data. Agriculture, for example, can use IoT to look at real-time crop longevity and yield-baring capability insights.

Embedding sensors in farming equipment and making this feedback visible is just one example of IoT’s digital transformation impact. By helping farmers see how crops respond to environmental changes, agriculture can maximize profits and more accurately project future success.

When considering IoT, I can’t leave out healthcare. After all, where would we all be without it? Hospitals all around the world are implementing IoT to revolutionize patient care using technology-driven solutions.

With IoT, doctors have instant visibility and new tools to measure a patient’s vitals — even outside the office. This makes them more prepared for emergencies, diagnosis tasks, and understanding the impact of treatments.

Going forward, IoT makes it possible to increase efficiency – whether at work or at home. Have you looked at kitchen appliances lately? How many smart refrigerators and consumer-focused IoT products do you already use every day?

Who Can Help You?

Beyond individual applications, the goal of IoT is to drive us all into the digital age. However, many of these efforts are far from fully realized. It’s not uncommon to see digital transformation projects fizzle or be completely dismantled after falling flat. The Scan and Go push by Walmart is just one example that comes to mind.

With a 90% digital transformation project failure rate, expertise is more important than ever to IoT implementation success.

As organizations evolve to meet digital-age expectations, IoT will be key. New data insights, competitive advantages, and maximized efficiency, productivity, and performance are just the start.

That said, you can’t afford to fall behind. While almost every organization is implementing IoT, everyone still has room for improvement – for now. Take advantage of our IoT Overview Course today to learn more!