MAM strategy
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From Cradle to Grave: Creating Your MAM Strategy

Your most valuable asset as an enterprise mobility manager isn’t technology or employees – it’s data. Without a Mobile Asset Management (MAM) strategy, however, your organization won’t be able to uncover the device performance, utilization, or cost insights it needs.

While establishing a MAM strategy requires specific expertise and coordination between lots of moving parts, now’s not the time to panic. In fact, here are four easy steps you can take to ensure your strategy’s success moving forward…

Begin With a MAM Strategy Baseline

While several factors can determine the ultimate success or failure of your MAM strategy, it can’t recover from a faulty foundation. If you start from inaccurate data and unreliable inventories, it won’t be able to recover.

It sounds obvious, but you shouldn’t trust your outdated management system’s results. After all, you’re undertaking a tremendous amount of work to replace it with MAM. Before anything else, you need to catalogue and categorize every mobile device your organization owns. Otherwise, assets that don’t exist or are collecting dust in a desk drawer somewhere will continue to create financial waste and security risks.

A baseline is your best place to start not only because it guarantees expense accuracy, but because it helps you ensure all employees have the technology and services they truly need.

Two Heads Aren’t Always Better Than One

As I mentioned above, a MAM strategy needs data to work – while you may be tracking the necessary information across a variety of sources and spreadsheets now, that method typically fails to make a business impact.

A single, visible data location makes it much easier to compare trends, usage, and insights easily missed by more traditional asset management strategies. Provided, of course, you’ve performed an in-depth equipment audit to understand your exact enterprise mobility usage requirements, user needs, and organization performance benchmarks first.

Beyond these benefits, analyzing information across multiple sources wastes the time, energy, and resources you probably don’t have as is. By creating and implementing a focused MAM strategy, you establish a technology-driven process that can automatically upload and store data from remote assets to create a centralized, holistic view that delivers better reporting capabilities than ever before.

Put the ‘Mobile’ in Your MAM Strategy

Now more than ever, your mobile devices are constantly on the move. How can your asset management be effective if it’s not equipped to deliver solutions that do the same?

MAM software and applications are must to establish more efficient communications, more streamlined business operations, and more comprehensive data accuracy regardless of location or specific use case. These tools give you the ability to manage and analyze information in real-time from anywhere, making it possible to prevent costly delays or asset misuse through a proactive approach.

Additionally, implementing these innovations helps you avoid the legacy systems that waste your time, sink your enterprise mobility budget, and ultimately make it more difficult to manage mobile technology due to a lack of scalability.

Managing Health Means Savings

Perhaps more important than anything else, your MAM strategy needs to consider mobile asset health to be effective. After all, the performance of these technologies has never been more mission-critical to the success of your organization.

If outfitted with optimally functioning devices, your employees have the tools they need to make more informed decisions – and you gain greater insight into each asset’s Total Cost of Ownership (TCO). That makes life infinitely easier where tracking spending, investigating and eliminating unnecessary operating costs, and forecasting future expenses to control mobility is concerned.

When combined with the software and applications discussed in the previous section, healthy assets also go a long way toward establishing customized success metrics that help you implement preventative maintenance schedules. Wouldn’t it be great to stay ahead of servicing needs and eliminate unplanned expenses for a change?

So, how can you implement a MAM strategy that improves asset visibility and availability, streamlines business processes, and significantly reduces operating costs? Enroll in AOTMP® University’s Mobile Asset Management: End of Life Course to find out!