Erasing the perception of the fixed and mobile telecom environment as a cost center and commodity requires proactive effort to prove value to the business. To do that, professionals within the telecom management group need insight from the business about primary objectives and initiatives. That way, they can correlate the telecom environment and business results. After all, numbers tell stories. In the form of key performance indicators and broader metrics, the telecom management unit can show, over time, how its strategy and spending affect and lift the entire organization. This report from AOTMP’s Telecom Management Ecosystem Research Practice will discuss how the fixed and mobile environment impacts the business, and speaks to the importance of incorporating a metrics- and KPI-based approach into reporting workflow.