Motus Shakes Up Market With Strategic Acquisition of Wireless Analytics

Motus

Motus Shakes Up Market With Strategic Acquisition of Wireless Analytics

Motus, a leading vehicle management and reimbursement platform, is acquiring mobile expense management-focused Wireless Analytics in a significant move that represents the first of its industry’s kind.

Unlike traditional Telecom Expense Management (TEM) merger and acquisition activity, this deal is strategically designed to disrupt the vehicle management and mobile expense management software markets by delivering an entirely new offering of solutions and functionalities.

That’s because while Motus and Wireless Analytics both specialize in expense management, each organization focuses on distinctly different technologies. Motus has historically helped organizations track and optimize mileage reimbursement spend, and Wireless Analytics controls mobility management costs across managed and professional services. Now, the two technology leaders join forces to deliver a new level of insight and savings to its combined customer base.

“This acquisition is an exciting step forward for Motus and the market overall,” said AOTMP® Executive Vice President Timothy C. Colwell. “While Motus has helped organizations track fleet data and save money for years, this moves promises to reshape its future in a transformative way. The acquisition adds tremendous value to the Motus platform by incorporating new data, best practices, and solutions that can deliver more impressive customer results than ever.”

Depth of Insight

While this acquisition is recent, the professional partnership between Motus and Wireless Analytics is anything but. In fact, Motus recognized the similarities and shared vision to drive greater employee efficiency, intelligence, and savings several years ago.

“Motus has collaborated with Wireless Analytics since 2013 to initiate the creation of what a next-generation solution to drive mobile worker efficiency and meet the expense management and policy concerns of employers should look like,” said Motus CEO Craig Powell. “We are very excited about what the future will hold following this first step into the wireless expense and mobile device management realm.”

Beyond the introduction of mobile device-focused solutions and services, this transaction signifies positive growth outside the native technology expense management market. It’s encouraging to see segments beyond telecom, mobility, and IT experience success, and highlights the important role providers like Motus play in making innovative new technologies a reality at workplaces all over the world.

“This market shake-up is good news for everybody,” said Colwell. “It indicates the industry is not only healthy from a competition standpoint, but that its leaders aren’t satisfied with sitting still.  The Motus acquisition gives enterprises a fresh mobile expense management platform option that is committed to continuous innovation and business value.”

Going forward, the Motus platform will feature mobility management capabilities designed to satisfy remote workers’ everyday needs. This combined company will also create a more holistic and understandable view of mobile expense management estates, giving enterprises in this market the simpler, more affordable expense management solutions they increasingly seek.

What Enterprises Can Expect

As a result of the Motus acquisition, enterprises performing fleet management tasks through this provider’s platform will be able to leverage new tools that help them better coordinate users, devices, and vehicles. But that’s not all.

In addition to mobility management solutions, the acquisition of Wireless Analytics enhances Motus’ offering by injecting more than a decade’s worth of industry data, improvement methodologies, business rules, and wireless carrier information into the combined organization’s software.

“The Motus mobile technology team are experts in building and scaling products to serve mobile workers; making their work lives better along the way,” said Motus Director of Product Management Jeff Logan. “We are excited to apply this domain expertise alongside the data and expertise of Wireless Analytics as we look to impact the future of these markets.”

This creates not only the potential for Motus’ continued business expansion into areas like device logistics management, but also gives customers new capabilities to manage mobile technology expenses in the same platform they use to oversee mileage reimbursement optimizations.

That said, this acquisition – like any major change – is likely to create challenges in the short-term. Any time there is an acquisition, the newly formed company is working to create operational efficiencies. And that often means new ways of doing things.

Since both Motus and Wireless Analytics are privately held companies, financial terms of this deal were not disclosed. Motus was founded in 2004 and is headquartered in Boston, Massachusetts. Wireless Analytics was founded in 2003 and is located in Danvers, Massachusetts.