Photo of Tim Colwell
Written by
Timothy C. Colwell
Tim is Executive Vice President at AOTMP®

Does your telecom, mobility, and IT management practice positively impact business results? Is the impact measurable and replicable? These are questions that technology and business leaders want to validate and affirm. The challenge, though, is discerning how business impact will be evaluated.

Every organization has top-level goals and objectives that guide actions and drive results. To that end, goals are logical evaluation points that organizations can use to evaluate the degree of business impact the technology management practice has on business results. Organizational goals typically focus on one or more of these six areas:

  • Customers
  • Revenue
  • Market Share
  • Competitive Advantage
  • Profit
  • Expense

Each area can be influenced by systems, services, and technology managed by telecom, mobility, and IT professionals. Here’s how:

  • Technology can be used to enhance engagement with customers.
  • Customer engagement can be simplified, targeted, streamlined and improved, which can also serve as a differentiator elevating competitive advantage.
  • Customer experience and competitive advantage can extend to goals addressin market share by expanding reach and relevance.
  • Technology can also be used to automate business functions, which can reduc expense and contribute to profit margin.
  • Additionally, increased customer engagement leads to increased rev opportunities.

Technology is an enabler and contributor to business results, and an effective telecom, mobility, and IT management practice guides and influences how technology delivers the positive business results.

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