Delivering Value to the Business Through the Telecom Environment 2017-11-09T13:21:03+00:00

Delivering Value to the Business Through the Telecom Environment

Delivering Value to the Business Through the Telecom Environment

ABSTRACT

Erasing the perception of the fixed and mobile telecom environment as a cost center and commodity requires proactive effort to prove value to the business. To do that, professionals within the telecom management group need insight from the business about primary objectives and initiatives. That way, they can correlate the telecom environment and business results. After all, numbers tell stories. In the form of key performance indicators and broader metrics, the telecom management unit can show, over time, how its strategy and spending affect and lift the entire organization. This report from AOTMP’s Telecom Management Ecosystem Research Practice will discuss how the fixed and mobile environment impacts the business, and speaks to the importance of incorporating a metrics- and KPI-based approach into reporting workflow.

OBJECTIVES

  1. Analyze the business value telecom provides to the organization
  2. Discuss how to move perceptions of telecom toward a strategic business asset
  3. Examine the importance of tracking metrics and KPIs to demonstrate value

AUDIENCE – ENTERPRISES

  • Telecom/IT (CIO, Vice Presidents, Directors and Other Professionals) – Impact on strategy, budget, center of business excellence, risk management
  • Finance (CFO, Vice Presidents, Directors and Other Professionals) – Impact on budget strategy, forecasting and protection
  • Sourcing & Procurement (CPO, Vice Presidents, Directors and Other Professionals) – Impact on vendor selection and vendor management
  • Marketing (CMO, Vice Presidents, Directors and Other Professionals) – Impact on messaging, brand reputation, customer acquisition

AUDIENCE – VENDORS

CATEGORIES

  • Services
  • Carriers/Operators
  • Equipment/Device Manufacturers
  • Software
  • Systems Integrator/VAR

ROLES

  • Executive – Impact on strategy, market share, brand reputation
  • Marketing (CMO, Vice Presidents, Directors and Other Professionals) – Impact on messaging, brand reputation, customer acquisition
  • Sales/Business Development (CSO, Vice Presidents, Directors and Other Professionals) – Impact on sales, customer acquisition
  • Product Development (CPO, Vice Presidents, Directors and Other Professionals) – Impact on solution design, enhancements

Download the free excerpt to learn more.