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Why Technology Management Still Struggles to Escape the “Cost Center” Label

By Tim Lybrook, Managing Partner at AOTMP®; Timothy Colwell, Executive Vice President at AOTMP®

Despite decades of advancement in tools, processes, and expertise, technology management is still too often viewed as a cost center rather than a strategic business function.

For many organizations, telecom, mobility, cloud, and IT expenses are managed primarily through the lens of cost reduction. Budgets are scrutinized, savings targets are set, and success is frequently measured by how much spend can be cut rather than by the value technology enables.

This mindset creates a persistent challenge for the industry—and limits the outcomes organizations can achieve.

The Challenge: A Narrow Definition of Value

When technology management is defined primarily as expense control, its role becomes reactive rather than strategic. Teams are brought in after decisions are made, tasked with auditing invoices, negotiating rates, or cleaning up inefficiencies that could have been avoided earlier.

This approach undervalues the discipline and reinforces the perception that technology management exists to reduce cost, not to improve performance, enable growth, or reduce risk.

What This Means for Businesses

Organizations that treat technology management as a cost center often miss opportunities to make better decisions upstream. Without strong governance, financial insight, and operational alignment, technology investments can become fragmented, redundant, or misaligned with business priorities.

Over time, this leads to higher total cost of ownership, increased operational risk, and limited visibility into how technology spend supports business outcomes.

What This Means for Vendors

For service providers and solution vendors, the cost-center mindset drives commoditization. Offerings are compared primarily on price, margins are compressed, and differentiation becomes difficult.

Vendors are pressured to deliver more at lower cost, often at the expense of service quality, innovation, and long-term partnership.

The Opportunity: Reframing Technology Management

The opportunity lies in expanding how organizations define the role of technology management. When positioned as a discipline focused on financial governance, operational maturity, and strategic alignment, technology management becomes a business enabler rather than a cost function.

This shift allows organizations to move from reactive cost control to proactive decision-making—using data, insight, and governance to guide investments and improve outcomes.

The Path Forward

Escaping the cost-center label requires intentional change. Business leaders must elevate expectations, align technology management with enterprise goals, and measure success by outcomes—not just savings.

Vendors, in turn, must help reset the narrative by demonstrating how their expertise contributes to performance, resilience, and long-term value.

About This Series

This Industry Challenges & Opportunities blog series is informed by insights from AOTMP®’s Advisory Council, Industry Leadership Committee, and long-standing industry research, including the TEM Industry Series and AOTMP® State of the Technology Management Industry updates and events.

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